In Argentina, every bank account can have an “alias” — a short, customizable nickname that replaces the long string of numbers (the CBU). Instead of sharing a complicated code, you just share your alias, which makes transfers and payments faster, easier, and more personal.

Alias starts from a simple but powerful idea: our identity also lives in the digital world. And today, that identity becomes a chance for traditional banking to get close again and rebuild real connections. Working hand in hand with Grupo Petersen let us take the campaign across multiple platforms with strong, consistent storytelling.